Stop guessing which ads drive revenue. Scale on real ROAS.

The all-in-one platform that feeds 100% accurate server-side data back to your ads manager. Map the exact journey of every buyer with true attribution and watch your ROAS climb without changing a single ad.

No credit card required. 5-minute setup.

~30%

of browser events blocked by ad blockers and tracking prevention

7 days

until Safari deletes the cookies your pixel relies on

50%+

of iOS conversions can go unreported by client-side pixels alone

higher CPAs when the algorithm optimizes on incomplete signals

Ad click (fbclid / gclid / ttclid)
Visitor & session
Order & customer data
RoasProof
match, enrich, dedupe
Meta Conversions API
Google Ads
TikTok Events API

Sends signals to and receives orders from

MetaGoogle AdsTikTokShopifyWooCommerceCustom API & webhooks
MetaGoogle AdsTikTokShopifyWooCommerceCustom API & webhooksMetaGoogle AdsTikTokShopifyWooCommerceCustom API & webhooks

Between the click and the conversion, your data quietly disappears

Browser pixels were built for a web that no longer exists — more of your conversions vanish every year.

Browser pixel only

~1 in 3 events is blocked before it arrives

WithRoasProof

every event delivered and matched

The pixel fires into the void

iOS privacy, Safari ITP and ad blockers stop a third of browser events on the device. The platform never learns the ad worked.

Attribution breaks at checkout

Redirects, payment providers and cross-device journeys strip click IDs before purchase. Your best conversions get credited to “organic”.

The algorithm learns the wrong lesson

Platforms optimize toward what they can see. Feed them 60% of reality and they find 60% of your customers — at a higher price.

The platform

Fix the signal first. Then see everything it pays for.

Tracking recovers the data. Attribution, reporting and pacing run on it.

Tracking the browser can't lose

First-party click capture, persistent identity, and deduplicated delivery to ten ad platforms with retries and per-event status.

How tracking works

Attribution & real ROAS

What Meta, Google and TikTok claim, next to what your store actually recorded — five attribution models, real hourly ad spend, and the gap in plain sight.

Explore attribution

A dashboard you arrange

18 KPI tiles and four graphs you show, hide and drag into your own layout — every number with last period beside it.

See the dashboard

Customer journeys

Every purchase opens into the clicks, sessions and events that produced it. A receipt for every sale, with a link you can paste.

Explore journeys

Creative analytics

Spend and attributed revenue re-cut by creative, across every campaign it runs in. Know which picture earned the money.

See creative analytics

Budget pacing

A monthly budget per ad account, a projection from real spend, and a warning before the month runs past it.

See budget pacing

See it live

Everything running, in your dashboard

Four real screens from the product, straight from a demo workspace — see the shape of the data without logging in.

RoasProof dashboard: eight KPI tiles with sparklines and delta badges — ROAS 3.37×, ad spend €24,202.54, attributed revenue €81,643.17, 97.4% delivery rate — above the daily revenue and ad spend graph

Signal-loss calculator

How many conversions is your pixel not reporting?

Estimate what client-side-only tracking costs you each month — then connect your store to measure the real number.

Unreported conversions
49-133
per month

Conversions that likely happened but never reached the ad platforms.

Spend optimized blind
€1,100-€2,500
per month

Budget whose conversions the algorithm never saw. It cannot optimize toward what it cannot see.

Estimated real CPA
€19-€22
(reported: €25)

What you may actually pay per conversion once the missing ones are counted.

Assumptions: client-side pixels are assumed to miss 20-40% of conversions on iOS/Safari traffic and 5-15% elsewhere. Estimates, not measurements — your real numbers depend on your audience and setup.

Built for teams that live and die by their CPA

E-commerce brands

Shopify and WooCommerce orders matched to ad clicks and pushed to every platform you buy on. Know your real ROAS per campaign.

RoasProof for e-commerce

Lead-gen & info products

Track click to signup to purchase, even across weeks, devices and an email sequence.

RoasProof for lead generation

Agencies & media buyers

One workspace per client, clean signal-quality reporting, and platforms that optimize on complete data.

RoasProof for agencies

Common questions

How is this different from just installing the pixel?

The pixel runs in the browser, where ad blockers, iOS privacy and short-lived cookies erase conversions. We capture data first-party and deliver events from the server, complete regardless of the browser. Your pixel stays in place; our events deduplicate against it.

Will events be double-counted alongside my existing pixel?

No. Every server event carries the same event ID as its browser counterpart, so Meta, Google and TikTok automatically keep exactly one copy: the more complete one.

Is this compliant with GDPR and privacy rules?

Personal identifiers are SHA-256 hashed before transmission, data is processed under a DPA, and the script respects your consent management.

My store already sends server events natively. Why add RoasProof?

Native integrations cover one platform each, see only the store, and go quiet when something breaks. RoasProof captures the ad click on your site, matches it to the real user and order, sends one enriched event to all three platforms, and shows delivery status per event.

How is this different from server-side GTM?

Server-side GTM is infrastructure you configure, host and maintain, tag by tag. RoasProof is a managed pipeline: click capture, identity, attribution, retries and a signal dashboard built in. Setup is one script and your credentials, not a tagging project.

Do you support platforms other than Meta, Google and TikTok?

Yes. RoasProof delivers conversions to ten destinations: Meta, Google Ads, TikTok, Snapchat, Pinterest, Reddit, X, Microsoft Ads, Taboola and Klaviyo. Ad spend and ROAS reporting cover Meta, Google and TikTok.

Start sending signals your ad platforms can actually use.

Connect your store, verify your events, and watch match quality climb. Free 14-day trial, no credit card required.